Kylie Jenner & Kim Kardashian both receive criticism on Instagram
Kim Kardashian and Kylie Jenner, stars of reality television, have joined Instagram content producers in criticizing the platform's new look.
Kylie Jenner and Kim Kardashian posted messages on their Instagram Stories pleading with Meta to "make Instagram Instagram again."
Recently, Instagram has turned its attention from single posts to its own brief video format, Reels.
Some users, though, are urging Instagram to "quit trying to be TikTok."
There has been "a lot of change all at once" on the site, Instagram CEO Adam Mosseri acknowledged in a Reel on Tuesday.
He assured users that photographs will remain on Instagram since they are "part of our tradition," but added that he thinks Instagram will eventually focus more on videos.
He said, "Instagram will need to lean into that transformation" of consumers using video on the platform while maintaining supporting photographs for like, consuming, sharing, and viewing.
He noted that other features causing concern for creators, such as a full-screen mode, recommendations and visibility of friends' posts, will be subject to further improvement.
We'll continue to prioritize your friends' material, he added, "trying to put it at the top of feeds and in front of articles wherever feasible." he said.
"But because the world is changing so rapidly, we'll also need to change. And we're going to have to change along with it."
On July 21, the site unveiled new tools for content producers utilizing its Reels feature. These tools allow users to "Remix" previously published public photo postings as Reels and concurrently record and respond to material using both front and rear cameras using a "Dual" function.
Instagram also disclosed that in the upcoming weeks, any new videos that are under 15 minutes in length would be automatically posted as Reels.
Her message was in reaction to a contentious Snapchat redesign that was implemented in response to growing competition from other social media services.
In a subsequent post, Ms. Jenner described Snapchat as her "first love," which contributed to the company's stock losing $1.3 billion (£1 billion) in value in a single day.
Ms. Jenner and Ms. Kardashian each had 325 million and 360 million Instagram followers, respectively, as of this writing.
On Monday, both of them posted to their followers with the message "Make Instagram Instagram again" with the additional phrase "Stop trying to be tiktok I just want to view lovely photographs of my friends" in brackets.
When sharing this on her Story, Ms. Kardashian added "beautiful please," and Ms. Jenner concurred by adding "pleaseeeee."
The original post, which was published as a meme by photographer and content producer Tati Bruening, 21, has now gone viral on Instagram and spread to other social media sites like Twitter.
According to Ms. Bruening, she realized her friends' images were gone from her Instagram feed last week when she was scrolling through the app.
I produced a meme about it half-jokingly because I was becoming fairly upset, she claimed.
Although the message was only written out of "momentary fury," she continued, it is understandable why it "started getting circulated throughout the photographic world and spread from there."
She said that she was "all for the app changing and introducing features like Reels," but noted that there was a "stark contrast" between the kinds of items that were previously displayed on Instagram feeds and those that are currently.
Many people who built their followings on Instagram as photographers were left wondering, according to her, "how they're going to develop their platform on an app that no longer favors the stuff that they make."
More than 140,000 people have signed Ms. Bruening's petition asking Instagram to reinstate chronological timelines and "an algorithm which favors photographs."
The petition reads, "We just want to see when our pals post." "Instagram was beautiful because it was instantaneous."
"Back in the early days of the app, we were all living in the moment and experiencing our finest moments in real time," the writers continued.
